Raw data sets that are aggregated from corporate repositories, social media channels, company website metrics and other sources all have the potential to be of great value to an organization, but they don’t actually convey meaning at a glance. This is where data visualization steps in. Tables, charts, graphs, scatter plots and other visualizations summarize the information so that it makes sense to the human eye.
Unfortunately, management teams don’t always have access to tools that can give their data sets the definition they need. Their attempts at visualizing information with legacy software might fall flat, which can weaken the impact of their message, or worse, cause them to miss out on important business insights.
The good news is that basic knowledge of the different types of data visualizations paired with the right BI tool makes it much easier to create meaningful representations of your organization’s data.